In formulating the strategic plan, managers and technical representatives of the beneficiary communities participated in a workshop on the 12 and 13th of March 2007, with about 25 people attending.
It has developed the methodology of the participatory process of Strategic Planning, in which there has been significant knowledge of the facts, proposals and aspirations, explaining the experiences to be gained. The most important thing is that through the workshop the participants have demonstrated their commitment to incorporate goals and have achieved a shared vision until 2012.
In September 2000, world leaders adopted the Millennium Declaration of the United Nations, pledging on behalf of their countries, to strengthen global efforts to reduce poverty, improve health, to promote peace, human rights and environmental sustainability.
In Peru, more than 3.8 million people live in extreme poverty and 2.1 million of them are children. Nationally, Cusco is among the first three departments in extreme poverty with 51.3% of the population.
In response to this reality that challenged us, we established the Civil Association "Center for Development of Children and Adolescents" (CEDNA), a non-profit organization, to work in areas such as Health, Education, Human Rights, Social and Economic Development.
Also, we work together with the population, local governments, regional government, state and private institutions of social support, integral development in the short, medium and long term to achieve together the millennium goals.
Cora Staats,
Director CEDNA
ORGANIZATION
CONSTITUTION OF THE CIVIL ASSOCIATION OF CEDNA
The Civil Association CEDNA "Centre for Development of Children and Adolescents", is a non-profit organization and was established by a notarized deed on the 25th of July 2003, with legal status governed by its statute, based in Cusco, Peru and inscribed on file with the
Public Records No:- 11019639
INSTITUTIONAL HISTORY
In 2002, Cora Staats of Dutch nationality visited Peru for the first time. She was motivated by knowing the different realities between Holland and Peru. This fed her entrepreneurial spirit with a feeling of empathy for this country which is diverse in culture, geography, economy, history and social reality.
Cora worked during this time for one year as a volunteer in a social project of the Municipality of Cusco for malnourished children. The bad social conditions of children inspired her sensitivity to do something about this predicament, which was then transformed into a personal commitment to do something. Her strategy: to know and understand the reality.
After her year of volunteering she returned to the Netherlands, where she told her friends family of her hometown Leiden (in the Western part of Holland) about the situation in Cusco. Together with them she formed a foundation called ‘’Vilcabamba”.
She returned to Peru in 2003, with the determination to realize her goals. She visited NGOs and other organizations involved in the same issues. With this eagerness, contact was made with an economist named Alberto Carpio Joyas who worked at CARITAS a catholic NGO in Cusco.
He gave strong support in their social initiatives, to establish the non-profit organization called: CEDNA (Centre for the Development of Children and Adolescents) in Spanish: "Centro para el Desarrollo del Niño y Adolescente" and this organization was established in the public records of Cusco in July 25, 2003.
Thus began the process of identifying projects and managing them, with the starting of raising financial funds with the help of the Dutch Foundation Vilcabamba.
In 2004, after several trips, coordination and management, a first draft of a health project with undernourished children was identified. It was proposed to the Dutch Foundation Vilcabamba, with the prospect of being funded. Before Cora has visited several cities and projects in northern and southern Peru, including projects in Bolivia (La Paz, Cochabamba).
Her strategy: patience and conviction to persevere in its purposes. This period in the history of CEDNA was named as; ‘the expected feeding action’.
In 2005 CEDNA started their first project
The Dutch Foundation Vilcabamba gave a small budget and CEDNA began its first health project called "Miski Wawa" (sweet child in Quechua), with a local community called "Kenyi Fujimori" in the very poor urban district of Cusco. The project consisted out of: helping to diminish the status of malnutrition of 60 children in that area.
This first experiment was done with the collaboration of people with little experience and qualifications of the subject. With the inexperienced staff we were not able to integrate the beneficiary population and we did not realize all our goals as planned.
This experience motivated CEDNA to develop their first strategic plan to re-orientate the project's objectives for the coming year. It began to develop better profiles for new projects, applying correctives to the experience. This period in the history of the CEDNA was named: ‘the initial impulse’.
In 2006 strengthened by the experience of the previous year, CEDNA proposed a new project to the foundation, called "Training Project for the Generation of Self-Employment and Job Placement’. The project consisted out of training very poor young people from urban areas outside Cusco for self-employment and employability. Better strategies were implemented, such as strategic alliances with the community, the District Municipality of Santiago and the Education Ministry in the city of Cusco. These new strategies turned out to be very successful.
This success motivated the management to start their third project called ‘Miski Wawa II’, which consisted out of child nutrition and family integration in the northwest sector of the city of Cusco. The main objective was to diminish malnutrition of the children in this area. With a more technical approach and greater coordination with the beneficiary population, this stage in its history was known as, ‘a train in motion’.
In the year 2007, the health projects ‘Miski Wawa II and III’ continued. We should have trained personnel and we obtained a larger budget for our projects. The health project ‘Miski Wawa III’ was planned from September 2007.
This all opened up new possibilities for the managers of CEDNA to outline new commercial projects in Cusco to finance their own social projects of CEDNA in the future. Therefore, it was necessary to renew the strategic plan of 2005 in this period in its´ history, because commercial projects were a new strategy in order to become sustainable.
ANALYSIS OF THE REALITY
This presents some of the characteristics and social dynamics of the Cusco region of which can be summarized as follows:
Population density
The Cusco region recorded, that population density increased from 15.46 to 17.59 inhabitants per km2 in the years 1995 and 2006 respectively (Table No. 01); nationally in 2002 the population density was 20.81 people per km2 and the Cusco region occupies seventh place with 16.79 hab. / km2 in the same year.
Population in urban areas and rural residents (población por áreas de residencia urbana y rural)
The regional population is largely rural. The percentage of the population living in the countryside has been gradually reduced; in 1940 represented a 74.8% and 54.1% in 1993 and for the year 2002 decreased to 51.4%, due primarily to the forces of repulsion which are very strong in the rural sector on the one hand and, secondly, the forces of attraction of the urban sector are "hope" of progress for the people who migrate from the countryside.
It is important to note that much of the provincial population is concentrated in the urban area of the provincial capitals, basically by commercial activity that takes place. This is the case with the population centers located on major roads. Urbanization in the Cusco region has grown rapidly over the past 40 years. The urban population that in 1940 only accounted for 25.2% of the regional population rose to 45.9% in 1993 and in 2002 to 48.6%. However, this process of urbanization is highly differentiated by provinces, so that there are provinces with strong urban population as is Cusco with 96.3% and contrary position is predominantly rural provinces as Chumbivilcas, Canas, Paucartambo with 84.8%, 83.0% and 81.8 % respectively (see table No. 06)
Population by broad age groups
At the regional level for 2002, the population under the age of 15 is 37.2%, an average that is higher than the national average reaching 33.6%. The population between 15 to 64 years is 57.8% of the total population, while the population over 65 accounts for only 5.0%.
POVERTY: UNSATISFIED BASIC NEEDS
According to the latest ‘National Household Survey’ (ENAHO - fourth quarter of 2001) 73.0% of the population of the Cusco region are living in poverty. The highest incident of poverty occurs in the provinces with the highest percentage of population in rural areas and in high Andean areas such as Chumbivilcas, Paruro, Paucartambo, Acomayo and Canas, where almost all of its rural population has unmet basic needs. The indicators of poverty, malnutrition, people with scant knowledge of health services, or in basic services of water, sewage and electricity are higher than the national average.
Poverty
The population in poverty in the Cusco region is characterized by:
* Low levels of consumption (chronic child malnutrition).
* High deficit of social infrastructure.
* Inability of integration, and economic and social development.
* Levels of insufficient income.
Moreover at the Cusco region in 2000, 11.0% (12 districts) were in a condition of extreme poverty, and were located in the high provinces with absolute poverty rates between 66.1% and 71.3% for the districts of Chamaca and Llusco Chumbivilcas (quilt district of the province of Paruro) with high rates of unmet basic needs; 40.7% (44 districts) are in very poor condition with absolute poverty rates between 48.9% and 64.0%; 40.7% (44 districts) are in poor condition with poverty rates between 32.4% and 47.6% and 7.4% (08 districts) are in regular condition, there are no districts in acceptable condition. Overall 92.6% of the districts are in poverty, a fact evident by the lack of effective policies to combat poverty.
Levels of malnutricion
In the Cusco region are recorded high levels of chronic malnutrition, especially children in the districts of extreme poverty in the rural sector.
According to the Institute Cuanto in 1999, the school population aged from 6 to 9 years shows an overall rate of chronic malnutrition of 39.6%, comprising of 43.0% that affects males and 35.9% that affects women; moreover 50.2% of children in rural areas and 29.1% of urban children are suffering from chronic malnutrition.
Significantly, regional residents in these districts are living in extreme poverty and suffering from alarmed rates from chronic malnutrition ranging from 55.5% to 77.8%. Districts that recorded the highest rates were: Omacha (Paruro province) with 77.8%, Suykutambo (Espinar province) with 77.3%, Lamay (Calca province) with 75.3% and Huancarani (province of Paucartambo) with 71.2%.
EXPECTED RESULTS OF CEDNA
1. Families will know the benefits of dietary and nutritional foods to improve their diet.
2. Active participation of the beneficiaries in the design and implementation of social projects.
3. Project training allows the development of productive skills.
4. Young people manage to enter the labour market and obtain self-employment.
5. Families develop productive activities.
6. Executing of profitable projects in the market to finance social projects.
7. Construction of the head office of the institution.
8. Executing of projects at a regional level and to make sure the professional and technical personnel have improved their quality and productivity.
STRATEGIC OBJECTIVES CEDNA
1. Improve food quality and strengthen their capabilities for work.
2. To improve the income of poor